PERSONALIZED RECOMMENDATION FOR REGISTERED MEMBER OF BLIBLI.COM

Oleh :  William Gunawan, Jessica Banna, Ivan, Derwin  Suhartono, Siauw  Gie Kian

Nowadays, Ecommerce has been growing rapidly especially for Asia-Pacific Regions, while Ecommerce in North America and Western Europe have been in more mature state. Ecommerce mostly considered as buying things through the internet or shopping online. According to Ullman (2013) any website that has intention of making money for a business could be categorized as an ecommerce, ecommerce can be strictly defined as the online act of taking money directly from customers. Furthermore, Bell (2015) classified e-commerce into three models which are: Business to business, Business to Consumer and Consumer to consumer. The most common type is Business to consumer; one of the examples is Amazon.com. However Amazon.com sometimes allows individual sellers to resell items, this made Amazon also fell into Consumer to consumer category.